Application and Uses
There are many bits and pieces of data important for product planning and tracking. These are often encoded into scan-able labels. They can be combined into one label.
There is numerous other types of information that manufacturers may benefit from having available by optical scan. The end goal is robotic scanning which can lead to improved automation processing. Manufacturers have the option of encrypting certain information.
Can be used for proprietary information
Can be used to track grey market activities or product return frauds
The standard allow for manufacturer specific custom fields.
If encrypted, it can be included on any label.